When we think of people like Jeff Bezos, Elon Musk, or Bill Gates, we usually think of brands like Amazon, Tesla, and Microsoft. 

But why? 

It’s because these people have worked tirelessly to create their brands to have a particular reputation. 

No matter what type of business you’re in, no matter what industry you’re a part of, branding does matter! 

Your brand affects how people think of you, whether or not they trust you, and how they plan to buy from you, right from the very first time they interact with your business! 

Below, we’re taking a look at three crucial tips for refining your brand. But first, let’s take a look at what branding is. 

What Is Branding?

In this blog, we’re explicitly talking about branding in the space of video marketing. However, we can also apply these tips and concepts to brands in other areas! 

Essentially, branding is defined as the name, tagline, design, logo, or other identifying features that help consumers distinguish one business’s products or services from the next. 

Ultimately, whether you mean to do it or not, if you’re putting yourself out there, if you own a business, and especially if you’re marketing your business, you’re creating a brand. 

In other words, you’re creating a reputation, which is the perception people have of your business right from the start. 

Therefore, the best thing you can do is take control and be intentional about the reputation and perception you’re creating rather than allowing it to form on its own. 

Get Clear

The very first tip we have is to get clear and concise about the messaging you’re putting out and what your specialty is. 

This is especially important when marketing your brand on platforms like YouTube, where videos are a dime-a-dozen, and it can be hard to separate your brand’s videos from the millions of other videos being published every day. 

When your messaging and mastery aren’t clear to your viewers, it is challenging to get your videos seen because people can’t identify any clear patterns on what you’re supposed to talk about or offer to them. 

On the other hand, when it becomes clear what your business is all about, you can effortlessly build a recognizable brand that will have both new and existing viewers checking out your videos. 

Identify Your Market

Ask yourself the following questions:

Who is it that you’re speaking to? 

Who do you want to talk to?

Who is it that you feel a connection to? 

When you’re clear about who your target market is, it makes it a million times easier to resonate with people because they’ll also resonate with you! 

So the more you put yourself in a space surrounded by like-minded people, the more joy you’ll feel and the more enthusiastic you’ll be about sharing information with this group of people. 

Whether we’re talking about my video marketing audience, or your target audience in whatever industry you’re a part of, as humans, we feed each other! 

And when you give to your target audience through clear, consistent and targeted branding, they’ll give back!

Define Your Method

Lastly, defining your method is simply about determining how you do the things you do! 

If you’re a newer business, they may not seem all that important to you right now, but in time, defining your method could be the biggest differentiator between you and your competitors. 

The fact is no matter what industry you’re in; there’s going to be others who have targeted a similar market. And there’s going to be others with similar messaging and mastery, and most likely even better expertise than what you have. 

But when you define your method, you ensure that consumers see your process as different from what your competitors are doing. 

Often, when people are choosing between two brands, it is the method that determines who they choose. 

Therefore, if you want to refine your video branding as much as possible, you must take the time to define how you plan on doing what you do. 

Refining Your Video Branding 

Branding is nothing new, and it isn’t nearly as complicated as it might seem. 

However, to successfully refine your brand, you’ll need to get clear about your messaging and mastery, identify your market, and define your method! 

Then, once you’ve created a recognizable brand, you can move on to providing as much value as possible to your customers and clients so that they’ll come back to you time and time again!

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.


When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.


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