Today, live video is one of the best ways for brands, businesses, and organizations to connect with their audiences in a way that’s more fun, more entertaining, and more interactive than traditional forms of marketing, like blogging or posting on social media. 

However, for those who are only getting started with live streaming, one of the biggest problems you’ll run into is deciding what type of video style or personality you want to embody during your streams. 

So for those who aren’t sure where to start, let’s dive into the five video styles or personalities you can adopt to help you showcase your genius during your live streams. 

The Teacher

The personality of a teacher is one of the most common personalities you’ll encounter when watching live streams. 

This type of video typically involves sharing educational tips and strategies and exploring different topics and trends relevant to your niche. 

As an expert in what you do, when you use the teacher’s personality, you’ll be feeding your knowledge and expertise back to your audience, ensuring that they’re well-educated and informed about the ins and outs of your industry. 

This style of video is best suited for coaches, trainers, or service providers. 

The Entertainer

Another popular style of video personality is the entertainer! 

Typically, those who adopt this video style will use music, songs, dance, or other forms of artistry to engage and connect with their audience. 

However, be sure to keep in mind that, unless you are a musician or artist, entertaining for the sake of entertainment is not a very effective marketing strategy. 

Therefore, think about your ultimate goal, what you want your viewers to learn or do, and use your entertainment skills to accomplish that goal by providing value to your audience. 

The Newscaster

Next up, we have the reporter or newscaster style! 

This video style is ideal for individuals who stay on top of industry trends and enjoy researching to verify and validate the information they share through their videos. 

That said, research is crucial when using this style of video because you don’t want to be spreading misinformation or misleading your followers. 

In the end, the newscaster video style is a great way to showcase your knowledge and expertise while also keeping your viewers informed and engaged at the same time. 

It’s also a great hook for getting people to come back to you for information time and time again, especially if you can provide them with news before they hear it elsewhere.

The Activist

The activist is yet another excellent video personality style you might want to adopt, ideal for those who are more opinionated about promoting and supporting social causes. 

Live streaming as an activist is a great way to share your message with a broader audience while also building a community of like-minded individuals around a common cause. 

So if there are any specific causes you support, and want to inform others about, or build a community around, this video style is just for you! 

Although this style is somewhat similar to the teacher or newscaster style, the gist is that the activist aims to build a community around a specific topic while also informing people on how to take action and promote positive changes in the world. 

The DIY Trainer

Lastly, we have the DIY trainer, which is quite similar to the teaching style.

However, the most significant difference is that the DIY trainer usually won’t have their face on camera. 

Instead, DIY trainer videos will often use a point-of-view (POV) perspective, where you’ll only see their hands demonstrating how to perform certain actions. 

For instance, you may see them cooking, building something, crafting, performing renovations, or even repairs on their car. 

But more than just talking about a topic, they’re showing you how something is done from a POV perspective. 

The Best Video Styles For Your Live Streams

There you have it! Five of the most common video personality styles you can adopt for your live streams! 

And while these are great ways to help you or your business connect with your audience, don’t forget to always be authentic, use your voice, and don’t be scared to blend elements for any of the five styles we’ve talked about to create your own, unique video style! 

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.


When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.


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