So you’re thinking about going live? That’s great! 

Whether on Facebook, Instagram, or any other platform, live video is one of the absolute best ways to connect with your audience in a fun and engaging way. 

However, one of the most significant issues people face when they first get started with live videos is that they still don’t have an audience.

Unfortunately, this turns a lot of people away from going live simply because they get the misleading idea that nobody will watch their videos. 

That’s precisely why I decided to put together this week’s featured blog post covering five tips for going live, even before you’ve grown your audience. 

Every Journey Has A Beginning

The first step on our list today is to remember that every journey has a beginning, and every race has a starting line. 

Don’t forget that even the world’s biggest brands or most popular influencers didn’t get famous overnight. 

It can take weeks, months, and even years to grow your audience to a considerable size. 

So when you’re just starting, give yourself both the grace and the space to grow. 

Until you’ve grown your audience, take this time to examine your strategy and get a better understanding of how you plan on connecting with your audience. 

Practice, Practice, Practice! 

It can be disappointing when you don’t have people flocking to your videos whenever you go live. 

However, think of it as a great time to practice your skills and improve your content.

As with almost anything in life, the only way to get good at something is to do more of it. 

So even if you don’t have tons of people showing up to your lives, realize that that’s OK and now is the best time to practice and improve your craft before you do have hundreds of people watching you. 

Consider Your Reasons For Going Live

Next, it’s important to remember that live video isn’t for everyone. 

There are many other avenues out there, such as pre-recorded videos or social audio, which can be just as effective at engaging with an audience.  

Either way, you need to strongly consider your reasons for doing live video. 

If you’re only doing live videos because you’ve heard that it’s a great way to connect with your audience, your videos won’t come off as authentic or genuine. 

And if you’re not authentic, people aren’t going to enjoy watching your lives. 

Pretend You Have A Crowd

It’s always a good idea to pretend that you have a whole crowd of people watching you, even if you only have a few people showing up to your stream. 

I’ve done it before, where I went live only to find that there were only a few people in my audience. 

But rather than being disappointed and not delivering my message, I worked the video just as if there was an entire crowd watching me. 

Afterwards, I was shocked when several viewers messaged me saying how much they loved the video and appreciated the content. 

The point here is that you’ll often be surprised at how much an impact your live videos can make, even when only a few people are watching. 

Don’t Make It Obvious

Lastly, even when nobody is watching your stream, it’s crucial that you do not make it evident that you don’t have an audience. 

Why? 

Because it often happens that when there’s nobody watching, you’ll be sitting there, waiting for people to show up before you deliver your message. You might be twirling your hair, adjusting the camera, or just fiddling around while waiting. 

And during that time, if somebody happens to show up, they’ll usually leave just as quickly because they caught you not doing anything or even talking. 

And trust me, nobody wants to join a live stream just to watch you twiddle your thumbs! 

So rather than waiting for people to show up, go live, deliver your message, and be yourself! 

That way, if somebody does happen to join your stream, there’ll be a much better chance of them sticking around to hear what you have to say. 

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.


When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.


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