Testimonials start with a simple concept anyone can use to boost their online sales. Video testimonials work especially well because customers are much more likely to buy something they see that others have bought before them and there’s nothing more influential in buying decisions seeing a real live person talk about the experience.
But if you want video testimonials, it’s usually a matter of asking for them.
The best approach is to have a process and a tool that makes it easy. Check out the video for details on how I’ve used testimonials, tools to collect them and more.
5:48 what is a testimonial?
7:57 solicited vs unsolicited testimonials
9:37 what makes a great testimonial
12:25 power of clear questions
19:29 resources I use for testimonials