Whether you’re running a small coaching business, selling affiliate products, doing dropshipping, or even running a small online agency, there’s no doubting the fact that the competition in today’s digital landscape can be fierce. 

And with new brands hitting the market practically every day, it’s increasingly challenging for business owners to make their companies stand out from their competitors. 

But challenging doesn’t mean impossible!

Even small businesses can be massively successful online with the right tools, attracting new leads and customers and seeing continuous growth month after month. 

Today, one of the best tools for promoting a brand online is Live Streaming. 

Compared to videos on demand, live content earns roughly 27% more minutes of watch time per video! 

However, many myths and misconceptions surround live streaming, which often leads business owners to believe that it’s not worth their time. 

So, in the following article, we’re putting five of the biggest live streaming myths to rest to help you understand why you should get started Live Streaming for your brand online. 

Myth #1 – Live Streaming Only Works If You Already Have An Audience

People often worry that their followers won’t tune in, like, or share their live videos, especially if they don’t already have a massive following. 

However, this is completely 100% a myth, and even if you only have a small number of followers, live streaming is still the absolute best way to get them interested and receptive to listening to what you have to say. 

Think about it this way; what’s better? Having hundreds of followers with a 1%-2% engagement rate? Or only having ten followers with an 80%-90% engagement rate?

Don’t get yourself tied up in numbers or what we often refer to as “vanity metrics.”

Instead, focus on providing value to your viewers! And, in no time, you’ll have more followers, more views, and more leads for your business than ever before! 

Myth #2 – Live Streaming Is Too Expensive

Another common misconception about live streaming is that it’s far too expensive to purchase cameras, microphones, headsets, and other recording equipment to make live streaming worth your time. 

But again, this myth is completely bunk! 

Live streaming can be done with nothing more than a smartphone or laptop, as long as it’s got a built-in camera and microphone. 

It’s ideal to invest in decent recording equipment if you plan on doing a lot of live streaming. 

But if you’re just getting started, there’s absolutely nothing wrong with using your iPhone or Android to shoot your video streams! 

Myth #3 – Live Streaming Is A Perfected Art

It’s also easy to worry that your live stream needs to be completely perfect, or else people will laugh at you, or they simply won’t watch. 

Again, not true! 

Just like real life, live streaming isn’t meant to be perfect! 

It’s never a bad idea to take precautions, to do your hair or makeup, or to tidy up the room in which you’ll be filming. 

But always remember that you are going to make mistakes. You are going to fumble on your words. You might even lose track of what you’re talking about from time to time. 

And that’s OK! 

Rather than preventing yourself from even trying a live stream due to your insecurities, try to learn to laugh at yourself and embrace the fact that nothing in life is perfect and that your live streams shouldn’t be either! 

Myth #4 – Live Streaming Is Hard

People often believe that live streaming is more challenging than other forms of online marketing, such as blogging or email marketing. 

However, this myth doesn’t hold any water either! 

Whether you’re live streaming, writing blog posts, or generating the most persuasive and irresistible email copy the world has ever seen, promoting and marketing your business takes effort. 

The quality and quantity of that effort will determine how much work you put into your live streams. 

So how hard live streaming is entirely up to you! 

Myth #5 – Live Streaming Is Too Competitive

Finally, the last myth we have is that live streaming is too competitive for your brand to make a difference. 

I assure you that, even if you’re in the most competitive industry, there’s room for new people, new ideas, and new businesses! 

No matter who you are or what type of products or services you’re offering, if you take the time to be proactive in your outreach, you will attract new people to your brand by broadcasting a live stream once or twice per week. 

Whether it’s one, two, or ten thousand viewers, live streaming is the best way to attract and engage with new people by speaking directly to them and showing them that you do know what you’re talking about. 

It’s the perfect opportunity to give a voice and a face to your brand so that potential customers and clients can feel like they’re dealing with a genuine brand rather than just another cold, stone-faced business. 

Live Streaming For Business In 2021

There you have it, five myths and misconceptions about live streaming that are not true! 

And now that you know the truth about live streaming, it’s time to get busy with live streaming for your business. 

Even if you don’t have a large audience yet, even if you don’t have a large marketing budget, and even if your stream doesn’t turn out perfect, live streaming is more likely to engage your followers, making it even more likely that they’ll be willing to look into your products or services. 

So now, my big question is; what are you waiting for?

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.


When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.


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