November 16

Chat with Lou Bortone About Video Marketing Trends

22  comments

Lou Bortone and I meet to talk about some of his projected video marketing trends for 2020 and favorite apps for simplifying video. Lou has been a pioneer and thought leader in the video marketing space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. 

This brief chat will reveal 3 important #videomarketing trends @LouBortone is seeing in his work as a strategist in the video marketing world.

Transcript

Tanya Smith 0:00
My name is Tanya Smith. And I just want to welcome you. I know some of you are joining us from inside of my group over at Mindful Marketers. And some of you are joining on the Facebook page @TanyaSmithOnline. So let me just give you a really quick tip before we jump in and talk to our very special guest, who I’m super excited to introduce to you.

One of the tips that I would share with you is to make sure if you want your comments seen and responded to that you join us over on the page. So Facebook @tanyasmithonline, the business page, but I am super thrilled to be able to just bring to our interview. We’re going to call it an interview but it’s more like a chat because Lou and I go way back but I’m going to bring to you Lou Bortone and I’m going to read you his official bio in just a second. I want to make sure I pulled it up. I’m also going to ask if you’re here live and watching with us – just put something in the comments, tell us Hello, let us know that you’re here. And as you have questions throughout our little chat together over the next 20 minutes or so, just pop them in and we’ll try to get them answered if we can

If we don’t know the answer will be honest and transparent. Alright, so Lou Bortone is known as the Video Godfather… you know, I had a chuckle off of that, right?

Lou Bortone 1:27
I heard it and I’m like, Okay, I’ll go with that.

Tanya Smith 1:31
So what we know is that Lou has been a pioneer and thought leader in the video space since the launch of YouTube, back in 2005. So it’s been a long time that he’s been in this space. He’s helped thousands of entrepreneurs and companies to create and leverage online video to build their brands and dramatically grow their revenues. And prior to his industry leading work in this space, Lou spent over 20 years as a marketing executive in the TV and entertainment industries. (I did not know that either Lou. I did not know that.) And that included stints as a national promotion manager for E Entertainment TV and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author and ghost writer of six business books. He’s also the author of Video Marketing Rules, How to Win in a World Gone Video. So I am excited to bring to you Lou. Lou thank you and welcome

Lou Bortone 2:34
thank you Tanya but in Boston, we say Tonya, is that okay?

Tanya Smith 2:39
If you say it, I will still answer to it for this next 20 minutes. LOL

All right, and I do have a wave and a hello from Marcia. Hello Mercia. Alright, so and there’s Andrea Feinberg! It’s been a while.

Lou Bortone 3:03
I know, hey, we met at a Milana Leshinski’s event like 10 years ago, maybe longer?

Tanya Smith 3:11
Yes, probably longer than 10 years.

Lou Bortone 3:14
Oh my gosh, I know. I every once in a while I see these memories put like, today’s your 12 year anniversary on Facebook. I’m like, Oh my god, we’ve been online that long.

Tanya Smith 3:24
I know. And we don’t even look like we’ve aged a day. Oh, so Lou, tell me a little bit. And this is what I promised.

Tanya Smith 3:35
Wait…Andrea said, Yep, we have known each other that long. It’s been that long.

Tanya Smith 3:45
I’m going to give everybody a tip and tell you that we didn’t set up a structured chat. We’re just going to chat. I’m just going to ask him some questions because I really want people to know more about you, Lou and just, you are most in my mind and let me just tell you all this Lou is one of the most incredible, yet most humble, most talented, most creative people that I’ve ever met when it comes to video. He is real. Every time I see anything from Lou, I’m like, Wow, he just comes up with these ideas. So how, what got you into doing video marketing? Back when YouTube started? What was your, what attracted you to this space?

Lou Bortone 4:27
You know, the interesting thing about YouTube is when I go back and I look at like those 2005 videos, I was doing a sketch comedy show in New Hampshire with some friends of mine, it was like, like on the local cable access. And we’re like, well, maybe we should put things on this YouTube thing, you know. So back then it was like nobody knew what they were doing. And so once I would put a little comedy sketches on there, which I hope I have buried most of those so but that’s kind of how I got into it. And then I’m like, Oh, my God, this YouTube thing. It’s like a real, the real deal. You know, I mean, eventually it wasn’t just all cat skateboarding and playing the piano and it got pretty serious. So, yeah, I mean, it’s that’s what got me started and then at the same time that sketch comedy show got me fired from the another whole story. No, it was just it was kind of just a timing thing.

But so I’m like, all right, well, now I have to now so I didn’t really choose self-employment, it was kind of forced upon me. But I realized that like, Hey, you know, we can do video for people and we don’t need $20,000 in equipment we can like literally even back then use phones and small cameras, remember the flip camera, how we’re able to do video really inexpensively and really affordably and it was kind of like, okay, all of a sudden, there was a level playing field having come from the TV business, you know, we had these big giant editing suites and all that but, but by the time YouTube came along, you know, it started to be a lot more mainstream. So I just kind of went with that. Started with video production and then kind of went more into the marketing and strategy side of it because that’s what I had done in TV. I never did production when I was in TV. Okay? Because I hate I don’t like being on camera I still don’t believe, particularly like.

Tanya Smith 6:17
Okay, so I need to dive into that one. You don’t like being on camera, but somehow you do. So what gets you over that hump to to just make the videos happen then?

Lou Bortone 6:28
Initially it was like, I’m just going to be like a total goofball and wear costumes and props and just do the old old Moses 10 commandments videos and stuff like that. So that was at first it was that and then I realized what I was telling people was, if you have a message that you want to get out there you have to get over yourself and and do it and I’m like, Oh my god, that I need to tell myself that like I just got to get over it and do it. If you want. You know the world to hear your message and you want to teach or whatever it is you want to do online. You got to just kind of do it.

Tanya Smith 7:01
You’re absolutely right. And I think so many people tend to allow their own self beliefs, their those limiting beliefs that people have told them that they look a certain way, or they critique them, you know, as a child or whatever it might be. And that keeps them from, from, I guess, getting over themselves.

Lou Bortone 7:21
Well, and we have such a huge opportunity now online to be able to reach so many people and you know, whatever your message is, if you want to deliver it online via video on YouTube, Facebook, whatever it may be, you just got to kind of get out there and do it.

Tanya Smith 7:36
When you say that, is there a frequency that you think people need to kind of think about when they just start out? Because I remember people asking me way back about Twitter, and they were like, Yeah, well, I posted something a week ago. I don’t know why I’m not getting followers. I know.

Lou Bortone 7:53
Everything moves so fast. It’s like you know, I tell people look at Facebook Like it is a stream, right? So the stuff it’s like They didn’t see a boat flying by when you when you were flying by then you need to do it again. So, I mean for YouTube, I usually you know, tell folks once a week or so is usually a pretty good thing to aim for because that’s what YouTube says. Facebook Live is great because it’s just kind of like oh my god, I have an idea or you know, you can just kind of do I call Facebook Live sort of like to come as you are party like all right, even though I just got out of the gym and I’m all sweaty, I have something to say. And I’m just going to say it so that’s the great thing about Facebook Live, I think is that it’s kind of an anytime anywhere, anything goes format.

Tanya Smith 8:36
What about LinkedIn? Have you tapped into that yet or bought into that? A little bit, I

Lou Bortone 8:41
mean, more so in the last year or so and, and again, I’m a little bit more careful, like okay, I’m not going to put the goofy costume video on LinkedIn. But if I have, you know how to video I’ll definitely put it up there. So I you know, a little bit more buttoned up just because of the format and it is A little bit more corporate. But you know, there’s a tremendous opportunity there because not a lot of people are doing video on LinkedIn and they’re finally focusing on it and giving people an opportunity to do that.

Tanya Smith 9:11
And it took long enough because I know we were asking for it a few years ago. video on linked,

Lou Bortone 9:20
Yeah, fine, you can still you know, on the regular LinkedIn, you can still only go like 10 minutes or sometimes if I have a video tutorial that’s 15 or 20 minutes like well just can’t put it on LinkedIn unless I do a chunk down version. Yeah, exactly.

Tanya Smith 9:34
What are some tips about when you when you’re creating video for YouTube or Facebook or any what I’m seeing a lot of right now lou is it there are all these different tools and apps coming out where you’re saying, okay, reach stream all over the place at the same time? Or, you know, repurpose your video which I do like the idea of repurposing but you have any thoughts about the whole reach string thing because that’s a common with I just got that this week. Yeah. restraining your like we’re on facebook live right now, should we be streaming to every other platform at the same time? Or what?

Lou Bortone 10:09
Because I think you have to meet your audience with AR and me. It’s funny because I get more traction and more comments on Facebook than I do on YouTube. I mean, YouTube, very crowded, obviously competitive, but, but there were times when I’ll do a video just for Facebook Live. And I think all right, well, if it’s appropriate for YouTube, why not? You know, I mean, there’s people there that may not have seen it on Facebook. But I always try to think about the context like where is this video going to be seen? And who’s that audience so if it’s for LinkedIn, I’m probably not going to have you know, I’ve been Rocco the paws on a lot of videos from probably not going to put them in as many LinkedIn videos, because it’s just relevant or whatever. But I like to repurpose. I like to try and, you know, get, trying to meet people where they are, wherever they may happen to be, and the only place where I think I’m kind of not keeping up his Instagram. It’s just too much you know, like, oh my god well now I have to do a one minute video if it’s regular Instagram so I don’t want to have to necessarily reformat everything I want to do a video like okay, this is an Instagram video, I know it’s going to be under a minute. I know it’s going to be you know, whatever it may be for Instagram, like the sort of short attention span kind of thing. But the other, you know, platforms like Facebook and YouTube have a little bit more flexibility.

Tanya Smith 11:27
I agree. And I get that too. We have another green evening. Hello, Michelle. Hey, good to see you girl. Michelle’s doing wonderfully. She’s starting to do more live videos and get excited about that. So yeah,

Lou Bortone 11:42
I mean, I think live video is great because I don’t know, tell me what you think. But like with Facebook, I think that it’s a little more informal. And you know, much pressure you know, you don’t feel like you have to be perfect because you’re in the moment and you just doing what you’re doing. So I like to do Facebook Lives. You know, like I was in New York not that long ago. I’m like, oh, Time Square, it’s like so crazy. I’m gonna do a Facebook Live because there’s just so much happening. And so you can just kind of do it whenever you feel like it.

Tanya Smith 12:12
I think that that’s, I would agree with that. Because to me, YouTube, you have to do so much editing and make sure that things are so perfect. And then, you know, you have your end credits for I mean, there’s just a lot, but Although I will say I’m trying to do more in 2020 My goal is to do more YouTube, because I had to go and kind of purge a lot of the videos that I had in there before I had over 500 videos and YouTube had nothing to do with the things that I talked about today. So then risking the fact that people see certain older videos and that type of work, which I don’t want to do anymore. So

Lou Bortone 12:55
yeah, that’s true. And that’s why you know, like a lot of times with YouTube People think oh, well, you know, is this appropriate for YouTube? I had this video that from a long time ago, like I mentioned the sketch comedy videos, like one, I think it had like 10,000 views, and I didn’t want to lose the views. So I just put it in a playlist. Yeah, pushed it down, you know, a little bit. So it’s there somewhere. So at least I still have those views, but it’s not easy to find.

Tanya Smith 13:21
That’s a good idea. And I need to kind of rethink that. And trying to figure that out to Michelle row will maybe not live she’s not doing lives yet. She’s pre-recorded, but conversational. Yeah, but she’s going to get to the place of being alive. Michelle, I’m winking. Yeah.

Lou Bortone 13:39
And then the other thing too, is is, you know, like, if you’re a control freak, like me, you want to produce everything, and you want it to be just right. So I had to let go of that whole like, all right, Facebook Live. You know, every time I do a Facebook Live, the UPS guy shows up, which means Marco goes crazy and starts barking and I’m like, Oh, sorry. That’s just You know, all hell breaks loose but

It’s suspiciously quiet right now…

Tanya Smith 14:07
Yeah, what is Rocco (the dog) doing right now? Oh my god. LOL

Oh, Venus was excited about coming. Hey Venus – she said I love lives. Yes, I’m loving live stream and I’ll tell you why for me Lucas I know you mentioned the whole idea of you know being a control freak and I am a big control freak. But what I figured out was I was spending too much time when I was trying to create videos. I was too worried about how they looked at so I would never put them out. Yeah. When I do lie It’s kind of like I have my basic format in mind. So I’m going to get on and I’m going to do you know go with the content that I kind of have in my head but it’s not totally scripted out. Right some of the best nuggets come out. And I’ll go back and be like, wow, I actually said that what Yeah,

Lou Bortone 14:59
Yeah. You can do YouTube Live. So I don’t know, I mean, but I would assume that like, you can probably be a little bit looser there. So you don’t have to worry so much about, you know, all the stuff you’re supposed to do with YouTube, like, custom thumbnails and cards. And, you know, YouTube’s hard, it’s like, every time you upload a video, if you want it to get seen, you have to optimize it. And you have to work on the keywords in the title and you know, all those little things that you need to do to try and, you know, at least get seen.

Tanya Smith 15:27
Yes, and Jeremy best one of my mentors, and my SMU professor, hey, Jeremy. He told me big time that you have to do the thumbnails if you’re going to be on YouTube. That is the number one thing that gets people hidden in YouTube is because if somebody just glances through and they don’t see something that’s attracting their attention, right, they’re going to move on to the next one. But it’s time

Lou Bortone 15:53
Yeah. And then I’ve been using like this little software, maybe nobody called thumbnail blasted to because they have templates. Yeah, do something that’s already sort of like, okay, I just had to switch the picture and the text and the whatever. And those look pretty good. And you know, you really do have to have something that pops on YouTube because people are kind of looking at all these different videos and like, Oh, that looks interesting.

Tanya Smith 16:15
I’m going to type that in so that people can see it. So thumbnailblaster.com.

Lou Bortone 16:19
Yeah. And I think it’s like $29 $39 one time fee. Okay. And I’ve used it a lot because, again, it’s just, you know, it’s kind of like Canada, you know, it’s sort of like you have templates. So you can just kind of create something ahead of time and then put it up on YouTube. Because every time you know, YouTube gives you the three thumbnails, and they’re invariably terrible, and oh, yeah, on that I had my eyes closed, drooling.

Tanya Smith 16:47
Are you looking like something weird? I’m going to check that one out.

And now with all the Black Friday sales, there’s probably going to be some stuff. So I’m kind of in fact, that’s my next question. So, for Black Friday in the world of video or anything marketing related, what are you waiting to purchase?

Lou Bortone 17:09
Ooh, that’s a good question.

Lou Borton 17:12
Well, you know, I know we’ve AppSumo. I mean AppSumo is that that BeLive.tv thing. So I don’t know if that’ll still be around. But I just like basically, I just give gave AppSumo my checking account number and to just take all my money, because I, you know, like, buy all these things. And most of them I use, but sometimes, you know, it’s like, I should know. It’s hard to keep track of everything. I don’t know if there’s any one thing that I’m looking for for Black Friday. Other than I’m thinking about, like maybe a stand up like one of those stand up desks. Oh, yeah. Yeah. But ironically, like a lot of the stuff that I use a lot like this thing from my from my iPhone is like $10, right? Yeah. That’s fake. Fake background dollars on Amazon. So like, like, okay, here’s the real off the real offices over here. It’s a mess, but my fake background, you know, looks not too bad. So good. I like it. Sometimes I just I’ll just sort of stumble upon something I’ll say, oh, wow, that’s really cool. Like I don’t I’m not looking for big purchases. I’m just looking for those little hacks like, oh, here’s my iPhone light, you know?Stuff like that.

Tanya Smith 18:26
Yeah. Do you use your iPhone more? Or do you use? Like, what do you use for your, your everyday video?

Lou Bortone 18:32
I use my Mac that’s with little camera up here 90% of the time, and if I’m on the road that I do use my iPhone. Okay. And it’s funny because I have, like better cameras stashed away. And I just, I just don’t use them. It’s just not convenient. This is what I have with me all the time. So this is what I tend to use.

Tanya Smith 18:52
Yeah, yeah. In fact, one of the reasons why I probably need to I’ve been thinking about switching over to iPhone. I’m an Android user. For Yeah, but my, the vlog easy app that allows you to do Instant Video cutting and yeah, yeah, I kind of got attached to that a little bit on my iPad. I just don’t want to carry my iPad everywhere I go because I’ve got the big one of a, but I don’t know, I mean that switch over to a whole new phone just for that.

Lou Bortone 19:23
I know it’s hard but all the smartphones have really big cameras now. Yeah, you’re about people making, you know, ad agencies making TV commercials, you know, for cars or whatever it is with iPhones. I’m like, wow, if the professionals are using it, then why not? Yeah. I noticed too is and that’s good for us normal folks. to things like be live or zoom or Skype. I mean, CNN is doing interviews on Skype and zoom and things like that. So it’s like, hey, if it’s good enough for CNN, it’s good enough for me right?

Tanya Smith 20:00
That’s right. I have. Let’s see what app she asked. Okay, so we’re editing for you using? I think that’s what she’s asking. So, Michelle, it’s called vlog easy VLOGASY is it? No, it’s IO only used it on your iPhone or an iPad. And since I carry around my android all the time, I can’t use it on that. But I do like the app. I think there are other apps to that I’ve become kind of a fan of what are some of your favorite apps for mobile use? What do you use if

Lou Bortone 20:41
it’s silly, but like I use Snapchat because I like all the filters.

Tanya Smith 20:48
I can see that with you.

Lou Bortone 20:50
or Facebook, you know, if you do Facebook Live on the iPhone, which I love to do, again, you’ve got your filters and I have like such a short attention span that, you know, I’ll start playing with all the filters and all of a sudden I’ll be going down some rabbit hole and like oh look stars and I’m a dancing hot dog. And so I keep it pretty simple like with the, you know, Instagram, Facebook Snapchat. So I don’t have too many, like editing apps because I find it really difficult to edit on such a small screen. Look what Marcy said

Lou Bortone 21:27
once once you go iPhone, you never go back. So

Tanya Smith 21:32
I did I actually switched to iPhone and then I went back.

Lou Bortone 21:36
Yeah, well, you know it The truth is not a huge difference in terms of camera quality or video quality. I mean, I don’t think anybody could say, Oh, that was shot on an iPhone or that was shot on an Android or whatever. Because they’re all so close at this point.

Tanya Smith 21:54
Yeah, I see a note from Venus. She’s saying asking, will you put all these apps in the comments? Yes, I will. Yes, my Make sure

Lou Bortone 22:02
the other problem with the iPhone is and i have i just download so many apps and I have so many that I don’t even get to them half the time. Yeah. But I like photo apps that have filters or you know, maybe it makes something look sharp or I took a video that was kind of dark it will improve the lighting.

Tanya Smith 22:20
What’s that? What’s the lighting app?

Lou Bortone 22:24
I’d have to go in and look at it and find it.

Tanya Smith 22:27
Do you have 100 apps? Yeah.

Lou Bortone 22:33
I know. So many Yeah.

Pixomatic I think is one of them. PIXOMATIC. Okay, here I’ll try to type this one in for everybody pix o matic. I don’t know that one.

Lou Bortone 22:47
There’s another one. That’s an editing app called cut story. CUTSTORY. That’s kind of like a little editing app. And again, you know, I always tell folks a little Everything goes a long way. Like you don’t have to go crazy and add all kinds of things. I mean, it’s some in some times you just want to say I just want to cut out those two minutes at the beginning when I was fumbling around with the phone or whatever, you know, I just need to cut off that first 20 seconds.

Tanya Smith 23:15
Yeah, my go-to right now is still more ago. Oh, yeah. That’s because I use Filmora typically to do any type of editing from my, you know, desktop from my PC. So I use them more ago on my Android phone for those of you who are users can use it on the iPad as well.

Lou Bortone 23:34
I do not I didn’t even know that it was available on I’m just wondering, because that’s for me. You know, I try to use the iPad once in a while. And I gave up on my movie because I’m I sort of learned editing on Final Cut Pro and it’s kind of like whatever you start with, you sort of tend to stick with.

Tanya Smith 23:52
Yeah, true to I don’t do a movie either on my iPad. What about so what do you think is coming For a video marketer, if if anybody is actually doing video marketing are starting to get into the game, what do they need to start preparing for when it comes to the coming year? Because you and I were talking before we even started and said, Everything moves so quickly, it is hard to keep up. Even if you’re a seasoned marketer. It’s tough to keep up with all the changes. But if there were a couple of tips that you could give on how we should prepare to be better video marketers in 2020, what would that look like?

Lou Bortone 24:31
Yeah, I mean, I’ve been doing a lot of a lot of that because sort of towards the end of the year, I try to look at all these different trends and what’s happening and what are people saying and they, the big buzzword seems to be personalization. And what that means is like, Okay, well, you know, email blasts are fine and video blast fine and putting a video on YouTube is fine, but if you can send a video to a person that’s that’s specifically to them, that’s really powerful.

Lou Bortone 24:58
So sometimes what I’ll do if I come back from a conference, and I got a stack of business cards, I use loom use https://useloom.com. to just do a quick little Hey, it was great to meet you at the conference. I hope we can stay in touch. I mean, again, it’s a lot more personal and engaging. And it’s one to one. So, yes, it’s a little bit more work. I think it’s usually Lou, I think the website is used loom com. Oh, let me do they have a free version. Okay. And it’s really just, it’s very easy to just send that quick little, you know, personal 32nd Hello, video. And personalization is really important because people want to feel like that. They’re not just getting some blast to everyone. So I

Tanya Smith 25:47
reminded me of something like another one. Yeah. He said, Did this is your cue for the year, right? Yeah. I like that. There’s options though, because I hadn’t even thought about us loom. Yeah, I hadn’t even thought about that as an opportunity to just create your own quick video and send it. We just had the Dubb CRO on last week. It was very cool. And he answered a lot of questions and just walk through various features that are available through Dubb. Yep. And honestly, I have found that thing to be just as simplified my life.

Lou Bortone 26:22
Yeah. As I have it. I haven’t used it as much as loom. But I think there’s a lot more functionality like you can do calls to action at the end and stuff like that.

Tanya Smith 26:33
Right? Sure can. And it creates little landing pages. And it’s built in so it’s integrated into apps like LinkedIn. So I came back from a speaking gig this week, and was able to send a quick note just through you know, Dubb using a video that I had already created that was specifically designated for when I come back from an event and someone asked to connect on LinkedIn,

Lou Bortone 27:01
Yes, the video makes it VidyardGo is really good as well, I was just on a virtual conference with video today. But you know, the end again, they, some of the speakers, they were talking about personalization customization. You know, it’s like, basically like if I do an email blast, I might get a 10 or 15% open rate on a typical email, on video email that’s more like an 80% open rate. I mean, they just almost always get open because a lot of times too, they’ll show you like, I think Doug has the little gift. So when you see it an email, it looks like a video.

Tanya Smith 27:38
Yes. Sure does. It’s really cool looking. I think that the neat thing to for those of us who I mean I can write and when I sit down and I really think about it, I can really write like I can write blog posts, articles, white papers, I can do that. But it’s not my preference. It’s not my passion. So I have enjoyed experimenting with emails and just kind of getting on camera like you said, and just speaking insane I just wanted to let you know because I did that for it for our little chat here today. That’s it want to let you know that Lewis coming and he is awesome and I invite all of you to come and watch and to join and participate blah blah blah, right? That got more opens in my typical email where I’m writing my inviting you to you know, Facebook Live. So yeah, I can see personalization is super What is it?

Lou Bortone 28:32
I have to take a look at my trends.

Microcontent is about microcontent, really short videos, job number vine from a few years ago they had the 62nd videos. Now I’m and I’m not a fan of Tick Tock only because my audience isn’t there. It’s much younger. And you know, my kids, basically when they were a little bit younger than me, they said you know you stay off Tick Tock, Snapchat, I was told will stay off Facebook and let then my daughter like unfollow me on Instagram so I’m like, just not cool enough anymore but she told me and I don’t know this is I checked it and it’s to like oh Barack Obama follows me on Twitter so cool I don’t know how that happened but in your friend me and you know 8 million other people but I’m like oh my god Barack Obama follows me on twitter, that’s crazy

Tanya Smith 29:38
That’s awesome! So personalization and micro-content,

Lou Bortone 29:41
good content, you know really short punchy videos. And again, like on Facebook Live. People like Well, how do I get more people to watch my facebook live? I’m like, well do another Facebook Live before you will Facebook Live to promote the, you know, like, do quick little reminders. Hey, I’m going to be live tomorrow at 2pm you know So that micro-content has really become powerful. And I think it’s just again, you know, just a function of the fact that we’re, we’re in a really short attention span time.

Lou Bortone 30:11
And then the only other one really and this is not necessarily new but multi, you know, people are multi-screening, you know, like, I noticed my kids, I’m like, you’re watching TV, but you’re on your iPhone, and you’re doing something on the iPad. So you’ve got three screens going and I’m like, that would just my head would explode, but people are doing it. So now you have to compete not only in terms of like, Okay, what am I putting online, but this is that ruined and on-brand with what I’m doing on the small screen too. So a lot of things going.

Tanya Smith 30:47
We have a lot to keep up with and to learn, huh, huh? Who? Okay, no, we’re about at the end at the time just went so fast because when you have fun

Lou Bortone 30:59
with old friends

Tanya Smith 31:01
You have to tell us let everybody know where can they find you? Because I need people to follow you because they will get a kick out of your video. So where should they find you? What’s

Lou Bortone 31:14
basically Lou Bortone everywhere YouTube, loubortone.com, on Facebook, which is where I usually put my crazy videos and pretty much anywhere I can try to be consistent across all those platforms.

Tanya Smith 31:31
Okay, awesome. So we’ll find Lou anywhere. Lena said thank you. Thank you so much everybody for hanging out and for watching. If you have any last minute questions, feel free to go ahead and put those into the comments and I’ll look for them real quick, but we’re going to go ahead and get ready to wrap up. One more thing, Lou, if people would like to know more about like if there’s something that you have that you’re giving away because I think there is something you have that you’re giving away.

Lou Bortone 32:00
Yeah, I gotta think about where is my I have to remember where my freebie is? I think it’s because I have Oh, I think it’s loubortone.com/ideas. Because 99 ideas freebie were basically if people say, I don’t know what to talk about, and it’s like, oh, well, here’s, here’s a basically a one sheet of 99 different topics and ideas. And I’m pretty sure it’s there. But I forgot to check before.

Tanya Smith 32:27
We’re going to check and see everybody’s going to go and look at and see. Oh, and Mike is asking what software are you using to produce this? So we’re actually on BeLive right now. And so BeLive is an app that Lou was mentioning is over on App Sumo for a deal right now. And I think I would recommend because the price is so affordable.

Lou Bortone 32:51
Yeah, get it now. Go ahead and grab it. And it gives you a lot of extra functionality on Facebook. Like the ability to do – Could you do like I think you can do 4 people on

Tanya Smith 33:02
Yeah, you can have up to four people. You can also add in video you can add in like short little intro videos, natural videos and other types of media.

Lou Bortone 33:11
Yeah, I mean, you can really start to really think like a TV station and start to produce your videos so that they’re, you know, much more it doesn’t take that much to make it look more professional, you know, lower thirds and logos and stuff like that. So

Tanya Smith 33:27
It’s easier to use the most of the software that I’ve used, I usually use the mix. And I’ve used OBS in the past but yeah, this is pretty simple. And I think it’s good, especially if you’re just starting out to have something like a BD live to test out and see if it’s worth it for you. Ask them Oh, by the way, because Lou mentioned it. I have a bunch of Black Friday deals. When you get in on those. Just remember that app Sumo also has a refund guarantee. So if you for some Reason purchase something that you just don’t think you’re going to use frequently. Make sure that you’re paying attention to the wording around the refund. Because a lot of people forget that and they hold on to stuff I know I have. I’ve got like a graveyard of apps. Yeah.

Lou Bortone 34:16
Anything that I buy after midnight, and I’m just like tired. I’m like oh heck let’s get that

Tanya Smith 34:20
Exactly.

Lou Bortone 34:22
It’s like drunk shopping.

Tanya Smith 34:25
And you know, we’re going to be doing that for Black Friday. So just watch for that and make sure you watch your budget when it comes to any of this type of stuff, the marketing apps and software. So thank you so much. It was great. catching up with you again, and, and I know we’ll stay in touch. Thank you. Bye. All right. Thanks, everybody.

Video Marketing Guru Lou Bortone

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