There is one question that I am asked frequently when talking about getting noticed with video: Why do live streaming when you can do pre-recorded videos?
As an introvert, I sometimes ask myself this question, too, but it really comes down to what I see as the three biggest benefits of live streaming:
1. It’s Cost–Effective
Getting started with live streaming is extremely cost-effective because you don’t have to go out and purchase fancy equipment – you just need a camera, good lighting, and strong internet.
Most people can start with the camera and mic on their smartphones, and they can usually find a location that will allow for some natural light (which is best) or that has some nice indoor lighting without having to buy anything. These days, they may also have a strong and stable internet connection already, but if they don’t, it’s an easy thing to upgrade and an affordable business cost.
As you progress with live video, you may choose to upgrade your equipment, but it is never a requirement.
2. Real-time Conversation
Live streaming is the only option that allows you to have real-time conversations with your audience through video, and I believe that this is important in getting your audience to know, like, and trust you. The better you create conversation spaces, the better your marketing will be. The more engaging you are and the more dialogue and discussion you create, the more likely they will want to invest in your products, programs, and services.
With live streams, you can create discussion opportunities in a safe and comfortable space that will allow you to acknowledge the people who are chatting and commenting.
3. Slightly Lower Learning Curve
Because you are going live, there is no need for any fancy editing or production on your videos. You don’t have to worry about cutting, trimming, intros or outros, jump cuts or learning the acronyms of the video industry – you can simply jump on your smartphone, go live, and start getting your message out there.
If you decide that you want your live videos to look a little more sophisticated, there are plenty of platforms which will allow you to adopt and integrate elements such as banners, logos, backgrounds, and even pre-recorded clips. Platforms such as StreamYard or Restream allow you to simply plug-and-play lots of little extras, so you can learn these over time to slowly elevate your game without having to face the steep learning curve that comes along with polished, pre-recorded videos.
If you’re deciding whether to get started with live streams or pre-recorded videos, keep these three things in mind as you determine what is best for you.