No matter what type of business you own, you probably already know that video marketing is one of the absolute best ways to attract, interact, and engage with your audience.

Plus, it’s estimated that roughly 89% of video marketers believe that using video helps give them a positive return on their investment, also known as ROI.

However, ideation and coming up with new topics to discuss in your videos is often easier said than done.

And if you’re like most content creators out there, constantly racking your brain for new video topics can lead to what’s been dubbed “content fatigue.”

Fortunately, I’ve created the following blog post highlighting three efficient tips to help you avoid content creator fatigue and create videos that are practically guaranteed to connect you with your audience better.

So let’s dive into tip number one!

Drill Down Your Niche

According to marketing experts, drilling down into your niche, which is also referred to as “niche-ing down,” is the absolute best way to streamline your content creation process and create content that genuinely connects with your viewers.

As an example, let’s say that you ran a small marketing agency.

Rather than simply stating that the marketing industry is your niche and business owners are your target audience, you’d want to go into even more detail about the marketing your business provides.

Ask yourself what you genuinely specialize in or what your audience could honestly use from you as a service provider.

In this case, you might want to “drill down” into content marketing as your specialization. Or, you could go even further and specialize in copywriting or SEO, which are even more specialized branches of content marketing.

When you drill down your niche, it helps you focus on the types of videos and content that have the most significant impact on your customers.

Delegate And Outsource As Needed

No matter who you are or what type of business you run, you simply CANNOT be everywhere at once.

If you’re as ambitious as I am, I know you want to be and probably try to be everywhere at once.

But when you act as a jack-of-all-trades, you stretch yourself thin, which means that some areas of your business, the ones you genuinely care about, might suffer at the expense of others that aren’t nearly as important.

That’s why it’s essential to learn the subtle art of outsourcing and delegating tasks to other co-workers, employees, or business partners, especially in terms of your video content creation process.

From personal experience, I know it can be hard to relinquish control and let other people take over.

But when you do this, you’ll quickly find yourself with more time to focus on the things that matter!

Brainstorm Evergreen Content Ideas

Our final tip to helping you avoid content fatigue is to regularly sit down and brainstorm a list of evergreen content ideas.

There’s nothing worse than promising your viewers that you’ll be live first thing in the morning, but when that time comes, you’re not even sure what you’re going to talk about.

That’s why the very best content creators out there always have a handy list of evergreen content ideas that they can turn to when they need a bit of inspiration for their next piece of content.

Evergreen content is essentially topic ideas that won’t get old, no matter how much time goes by.

So, for instance, while creating a video about Christmas marketing tips, which is not evergreen, you might want to brainstorm ideas, like “video marketing tips for fitness coaches” or “the essential elements of a clickable video thumbnail.”

Either way, the idea is to have a list of ideas ready so that when you’re struggling to come up with new ideas, you’ll simply need to pull out your list, and away you go!  

I recommend using HubSpot’s Blog Ideas Generator to help you develop a list of topics that will remain relevant to your niche no matter what!

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.


When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.


{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get access to our weekly curated video strategy newsletter!

lets go live course