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March 10

Get Started Live Streaming with the Right Gear

Learn how to get started live streaming by setting the stage for success with these tips and tricks. Find the right gear within your budget.

Chapters

  • 00:00 Start of the stream
  • 08:06 What to think about first
  • 17:42 Microphones
  • 32:03 Lighting
  • 41:41 Demo of Camo Studio app (by Reincubate)

Summary

Let’s talk about what it takes to get started live streaming. Live streaming is a unique way for brands and local businesses to connect with customers and reach new audiences, using real-time video. People can actually see the brand in a new light through the live stream experience. 

However, one might wonder just how challenging it is to pull off a successful live stream. If you’re not sure where to start or if your business hasn’t really invested in this kind of marketing yet, there are some important things to consider before getting started.

The first step is selecting your camera – this can make all the difference when it comes to production value, especially if you don’t have experience working with a camera. A great camera will not only deliver fantastic quality but also add depth to your broadcast by capturing natural details and movements while you are onscreen.

If you’re not quite ready to invest in an expensive camera, no worries. I’ll show a demo of how Camo Studio can help you make your iPhone look a lot like a high-dollar cam in no time!

If you’re going to be live streaming for your business, then you need to make sure that you have good lighting.

Having good lighting is important for both the quality of your video and the quality of your live stream. Lighting is what helps you look amazing and professional in your live stream. If you’re planning to start live streaming, then you need to make sure that your lighting is up to quality but again, you don’t have to break the bank.

If natural lighting in your home or office is great, that can be a good option BUT you have to be aware that weather may change your streaming quality. For instance, what if you want to record on a cloudy day? I started with ring lights, then graduated to using shadow boxes, and now I use key lights. 

Key lights are great for spreading out the light so you don’t get that glare that shows up on glasses (and you don’t get the overly shiny forehead look). 

Finally, your microphone quality can be everything. People might forgive the quality of your video but they will turn away if they can’t understand what you are saying. There are also many affordable, high-quality microphones available that can give you professional sound, including some simple lavalier mics.

For suggestions on my favorite equipment in all of these areas to get started with live streaming, visit our Amazon shop here: https://streamlikeaboss.shop

About the author 

Tanya Smith

Video Marketing Coach Tanya Smith works with coaches, course creators & other service providers equipping them to ‘embrace their face’ on video so they can stand out online, serve more people, and sell more of their services. Watch weekly on YouTube and Facebook as she shares strategies & tools to empower her audience to stream like a boss!

  1. I have 2 of those handy dandy clip on lights! They are Clipped on my computer monitor lol #replay (edited to add: the ones from Home Depot – I got 2 of them off Amazon for like 11 bucks)

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