The truth is, most people have a fear of making videos the same way they are scared of public speaking. But, more often than not, when you go out of your comfort zone and do more video, you will eventually get more and more confident, and you’ll feel great about the results.
It just takes a little practice!
The really cool thing about doing video is that you can record it, so mistakes don’t matter. Let’s look at some of the things you can do to avoid being scared of trying video.
- Remember That Everyone is Nervous – I can’t think of one person who created a video the first time and wasn’t nervous. You get used to it after a while, video marketing is something new to you. Your first time, you’re not quite sure where to look, you don’t know how to use the equipment, you’re not sure what to say. These fears are normal!
- Practice Helps – One thing that’s awesome about video is that you can practice without anyone ever seeing it. Set up your camera on your computer to record yourself talking to the camera. You can check your lighting, sound, and practice different ways to get your message across before you ever publish a clip.
- Use a Script – While you don’t want to read a script, you may want to write a basic outline anyway. Having a good outline helps you remember what you want to say. Writing down quotes and stats that you don’t want to forget can help you get through the video much easier. Check out my free video script templates for help!
- You Don’t Have to Be Perfect – Something to remember: no one is ever perfect – including on video. You can watch your local news or favorite talk shows, and you’ll find that people make mistakes… a lot. You’ll notice pauses, silence, stuttering, wrong words used, and so forth. It’s all fine; it’s not a life or death situation.
- Know Where to Look – When you create a video, experiment with where to look at the camera. If you’re trying to read something, it might look like you’re looking down. If you can put a teleprompter with your brief outline at the right place so you look like you’re looking at your viewers that’s best, but if not, you’ll need to just talk instead of reading. And yes, it’s okay though to look down to read a quote that you want to be sure is accurate.
- Create a Comfortable Environment – One thing that will help you calm down about making a video is to create an environment that is comfortable for you. A chair that you can sit in comfortably, or a place to stand that you feel natural, and good lighting to ensure you look your best.
- Just Be Yourself – One way to be more comfortable doing video is to be who you are. Don’t try to use words that are not natural for you. Don’t try to be someone you’re not. Don’t even dress the way you think you should. Dress how you normally dress. Be you. You’re perfect the way you are!
Remember, even if you’re nervous – it’s going to get easier the more you do video. Imagine that you’re just talking to your friend, or to a potential prospect who needs the solutions you have to offer.
Video doesn’t have to start out live. You can pre-record and do multiple takes so you have a chance to edit out the mistakes.
Keep in mind that people appreciate videos when you seem like a real person, flaws and all.