There are many ways to create more videos in less time, but the most important thing to remember is that the key to creating videos is not about being a video expert, but rather about being organized. You want to have a schedule of when your videos are going to be released, and having a system to create consistent videos is the best way to make that happen. (You can even hire someone to help you with that!)

Let’s talk about 3 ways you can get more videos done, with time to spare.

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Schedule Dedicated Time On Your Calendar

When you’re thinking about video time management, you can’t just schedule time for the actual recording. You also need to consider promoting, editing & distributing the video.

What I love to do is create a consistent day block each week (Thursday) to record the live stream, pull the transcript, and start my blog post outline. By Sunday, the video blog is posted and by Tuesday I’m ready to promote the next video.

Staying on a regular schedule to create more video gives you consistency and it helps create an expectation for your audience that turns into greater trust. When people trust you more, they are more willing to buy from you.

Create a Backup Plan

There will be days you just don’t want to do video, or in some instances, you can’t – due to other commitments or conflicts that come up.

Prepare ahead, because these are just a fact of life. I keep a favorite baseball cap near my desk so on bad hair days I don’t have the excuse not to go on camera. A business colleague I know keeps a makeup box for refreshing her powder and lipstick.

Now in situations where you can’t meet the date at all, be prepared to communicate with your audience about the cancellation and share with them the next time they will see you.

Try Bundling Your Videos

I borrowed this idea from other video creators who have habitually stayed out front with videos. What I have learned from them is that they schedule multiple videos in one sitting. So for instance, you might choose to schedule 2 hours on a Wednesday morning to record six 10-minute videos, then use the remaining hour to do brief edits and tweaks.

I’ll admit I haven’t done this previously because I do love the energy I get from going live. However, I’ll be testing this method out soon to create more Instagram Reels and other short-form videos. I can see how bundling video creation could save a ton of hours!

If you are struggling to create more videos in less time, my hope is that you have gotten a few ideas in this post that you can test for yourself. Managing your calendar for content creation will help you feel more prepared and it will certainly help to keep your brand visible!

About the Author

Tanya Smith helps service providers use on-camera video to build an interactive brand that connects with their audience.  For more than a decade, she has been a noteworthy leader in content marketing. Her experience and perspectives have been featured in video, radio, print, and on stage as a guest speaker for national organizations and events.

When Tanya is not collecting Wonder Woman paraphernalia, you’ll find her sharing weekly strategies and apps to simplify video content on the blog, on Facebook Live and Youtube.

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