interview with video marketing expert lou bortone

Lou Bortone and I meet to talk about some of his projected video marketing trends for 2020 and favorite apps for simplifying video. Lou has been a pioneer and thought leader in the video marketing space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. 

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fear of doing video

The truth is, most people have a fear of making videos the same way they are scared of public speaking. But, more often than not, when you go out of your comfort zone and do more video, you will eventually get more and more confident, and you’ll feel great about the results. It just takes | Keep Reading…


limiting beliefs about video

Videos are a huge hit these days but our fears tend to hold us back from leveraging them for our business. With YouTube being the second largest search engine behind Google, and with Facebook, LinkedIn and Instagram all promoting their livestream capabilities, millions of people are watching videos every single day. Even the length of | Keep Reading…


benefits of video marketing

Did you know that 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto) ? How about the fact that of businesses using video marketing, 76% reported an increase in traffic due to video (Wyzowl)? Without a doubt, video marketing is one of the newest critical | Keep Reading…