If you’re planning to do more livestream videos in 2020, you could probably use a few ideas for live stream content planning.
I always tend to start my content marketing plan with themes. And when you think about livestreaming as a long-term marketing strategy, it helps to put content into buckets so that you stay on topic with every video.
Now my disclaimer is – what works for some people may not work for you, so make sure you adapt adapt those parts of this process, the strategies and tips that I’m going to share with you to fit your lifestyle and your business model.
The Promise We Make Ourselves
When I first started doing live video, I made a statement that I was going to do one every single day to get into the habit of doing more. Well, guess what?
That did not happen at all.
Much like when we say on January 1 we’re going to exercise x times a week, it starts off well and then eventually you miss a day here, miss a week there, and you totally fall off the wagon.
What over committing does is shut things down, instead of giving you the drive you need to actually do more. It does the opposite of motivating you, because you begin to feel anxious about what you promised:
“OMG, I promised I was going to do a live video yesterday and I didn’t do it yesterday”. Then you beat yourself up and doing the videos feels more and more like a chore than it should.
Find Your Cadence
Instead of overwhelming yourself or claiming you don’t have time, I would challenge you to find a rhythm – a time in your calendar you can dedicate to fully engaging in putting pen to your ideas for live stream content creation, a cadence.
And if that cadence is once a month, so be it. If it’s once every two weeks, great. If you can only record a video once a week, even better. It doesn’t have to be daily as I’ve heard some people advise. Maybe it’s two times a week.
When I tried to record on a daily basis, it didn’t fit my life because there were too many other commitments I couldn’t release. Raising two very active kids with a full-time corporate career and a spouse who travels often did not allow for me to do a daily video with the quality I wanted to deliver.
I had to create better systems and be comfortable with the timing I chose…even if it takes longer to grow the platform and the audience.
Define Your Themes
So after experimenting for about a year – really almost the entire year of 2019 – I decided that going live once a week was perfect for my schedule (and my sanity).
Once you’ve determined your cadence, things get easier. I was then able to figure that on average, I’d be recording at least 4 times a month. That helped me form a plan because I then knew I would need to record content for at least four videos each month.
I decided to use 4 themes to help me organize what I would talk about each month, and it was easy to define related themes that fell under the category I talk about.
Let me share an example. If you are a diabetes prevention coach, you could choose 4 themes like – exercise, diet, medicines vs. herbal care, and mental wellness. Then within each of these categories, it becomes easier to sort out topics that fall under each theme bucket.
In the video above, I shared how I tend to use Trello to color-code my buckets and that makes it easier to visually organize what I will cover.
10 Ideas for Live Stream Content, or Starter Topics
Next, let’s talk about how to come up with ideas for what to put into your theme buckets.
- No. 1 Frequently Asked Questions (FAQS)
Write down the 10 questions your audience tends to ask the most, then create ideas for videos around one or multiple FAQs at a time.
- No. 2 Crowdsource
Ask your community for ideas in a live stream, or group chat session, or even check comments in prior videos to find out what is top of mind for your fans. The people consuming your videos can be the best source of ideas for live stream content, so don’t forget to simply ask them!
- No. 3 Amazon Books
Visit Amazon online and look up the best seller books in your niche. Whatever topic you focus on, look up related keywords and see which of the bestsellers rise to the top of your search. Then check out the preview of the top 3-5 books and review the table of contents.
The authors have probably spent a good amount of time on research and development for someone to help them to come up with this outline. Think of ways you can leverage ideas you’re finding and if it’s a fit with your expertise, share your own perspective about these topics.
Do not plagiarize! What I’m suggesting is that you use these resources to help you come up with ideas on what YOU want to share, in your own words, with your audience over live stream video.
- No. 4 Ubersuggest
Use sites like Ubersuggest to type in related keywords for your niche topic and the themes you developed. Then see what results come up. Are there ideas hidden in the results that you might use to create live stream video content? My guess is probably!
This free tool is excellent for finding suggested phrases, but also information about articles that have already been written and competitor data.
- No. 5 Sites like Quora and Reddit
Quora has been around for a long time and so has Reddit. Both of these sites are great for ‘lurkers’ and researchers. I’m not ashamed — I’ve been a lurker!
I like to scan both of these sites to discover popular questions and debates about topics I care about, both business and personal. Every now and then I will engage in the chat, but I’ll admit, I steer away from a lot of negativity. I tend to put on my analyst glasses when I review existing content in these sites, but where I feel I can offer a truly objective, non-emotional opinion, I will do so.
My general thought here is to focus on finding ways to come up with topics you can talk more freely about in your live stream videos.
- No. 6 Answer the Public
This site is great for generating questions and phrases that relate to keywords you type in. There is a premium version, but again – if you’re using this more high level, I would recommend sticking to the non-paid version. You may get some good ideas here for titles for your next live video.
- No. 7 Do a Business Tool Self-Audit
Examine your own workflows and consider the tools or apps you are using that give you the most value. Would these resources be helpful to your audience? Could they get similar or better results by using certain software or even physical products you use in your business?
I used to deliver a 10 minute Youtube video I called “click of the week”. This was focused on sharing a tool or link to a resource I found that helped simplify my marketing. People loved it! And it helped me grow a loyal audience.
When you can share content that is valuable and relevant, it’s a win for you and a win for your fans!
- No. 8 Interview another expert
You don’t always have to be the center of attention in your live videos. Sometimes, it’s good to bring in outside influencers that can help you deliver a message in a different way. Consider inviting guests to talk about topics that support and complement what you do in your next live stream.
- No. 9 How-to Videos
If there is a certain, unique way that you do things, live streaming a demonstration can be a brilliant way to showcase this and to give people a taste of what it is like to work with you. Think about processes, systems, or approaches you take to getting results that are uniquely yours. Or even if it’s not unique to you, is this something others find complicated that you can break down in simpler terms?
How-to videos are very popular. Just search YouTube and you will find a bevy of videos where people are showing how they do a task. Cooking, sewing, or even a walkthrough of a business process – demos can be a fun way to deliver a live stream video.
- No. 10 Journal Your Personal Experiences
Finally, my last of the ideas for live stream content is to keep a journal and write down personal wins and epic fails as you experience them daily in your business.
Not only can it be a healing tool for you on a personal level; writing down those personal memories can become a basis for a deeper conversation you will start for one of your next live videos. People love stories! And what better way to share value, than to teach by using personal lessons.
I hope that you will take one or a bundle of these different suggestions that I’ve given you for starting off and creating content for your live videos. Let me know how it goes and if you come up with any other ideas for live stream content, share your thoughts in the comments!