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Tanya Smith

I’m thrilled to share with you the top 10 live stream content ideas for service businesses that will take your live streams from drab to fab! Let’s dive in and create some epic content together.

Overcoming the Fear of Being on Camera

First up on our list is overcoming the fear of being on camera. I know how daunting it can be to put yourself out there, but trust me, it’s worth it. I’ve created a workshop and webinar specifically for this, and I encourage you to take the leap and join me in conquering this fear.

Interactive Workshops and Webinars

One of my favorite ways to engage with your audience is through interactive workshops and webinars. Sharing relevant industry skills or strategies in a live setting not only encourages participation and engagement but also provides valuable content for your viewers. Keep in mind to have a registration process to give your viewers the heads up and ensure their participation.

Live Product or Service Launches

Imagine the buzz you could create by launching a new product or service live! Building anticipation and excitement through a live stream can be a game-changer for your business. Plus, it’s a fantastic opportunity to interact directly with your audience and address any questions or concerns in real-time.

Creating and Promoting Quizzes

I recently introduced a new quiz through a short live stream and then edited the footage into a promotional video for the quiz. It was a fantastic way to engage with my audience and pique their interest. You should definitely give it a shot!

Using QR Codes for Engagement

You might have thought QR codes were a thing of the past, but they’re making a comeback! I’ve been using them to direct viewers to relevant links, and let me tell you, they’re incredibly handy. Plus, Restream now offers QR code features, so you can easily integrate them into your live streams.

Behind-the-Scenes Content and Interviews

Let’s not forget the appeal of behind-the-scenes content. Think of it as your own reality show! Sharing what goes on behind the scenes can give your viewers an exclusive look at your business and showcase your authenticity.

Live Q&A Sessions and Community Spotlights

Live Q&A sessions are a fantastic way to address your audience’s questions and concerns in real-time. Plus, community spotlights are a great way to showcase and appreciate your loyal customers.

Preparing Mentally and Emotionally

Before going live, it’s essential to put on a positive mindset. I always emphasize the importance of setting expectations for expert interviews and vetting guests to ensure they complement your service.

Showcasing Customer Testimonials and Stories

Real live testimonials and stories have a powerful impact on your audience. They can build trust and credibility for your business. Plus, they’re much more impactful than written testimonials.

Taking Action and Creating Content

Ultimately, the key is taking action and creating content that resonates with your audience. I challenge you to choose at least one of these ideas and implement it into your live streams. By doing so, you’re bound to take your live stream game to the next level.

In closing, I want to emphasize the importance of connecting with your audience on a personal level. Your viewers are real people, and building a genuine connection with them will set you apart from the rest. I can’t wait to see the content you create!

Thanks for tuning in, and remember, you’ve got this!

About the Author

Video Marketing Coach Tanya Smith works with coaches, course creators & other service providers equipping them to ‘embrace their face’ on video so they can stand out online, serve more people, and sell more of their services. Watch weekly on YouTube and Facebook as she shares strategies & tools to empower her audience to stream like a boss!

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